For resorts, clubs and operators
Commercial and tourism photography
Aerial and ground coverage for the businesses that sell this region — resorts, golf clubs, restaurants and the operators marketing South Georgian Bay to visitors.
Why Pete
Pete Mather is a property photographer who also shoots commercially, so a clubhouse, a storefront or a resort in South Georgian Bay gets photographed the way a building gets photographed: the setting first, then the detail that sells it. Aerial and ground coverage come out of the same visit, flown on a Transport Canada certificate with $1,000,000 in liability insurance, behind seven PPOC accreditations and 24 nationally accepted images.
Who this is for
The businesses this region runs on.
Tourism and hospitality drive the economy here, and most of it is sold on imagery before a visitor ever arrives.
Resorts and accommodation
Property, grounds and guest-experience imagery shot across the seasons, so a winter campaign is not running summer photos with snow cropped out of frame.
Golf clubs and courses
Hole-by-hole aerial layouts flown at the altitude and light that make the routing legible, plus clubhouse, grounds and event coverage.
Restaurants and hospitality
Storefronts, patios and facades shot at the hour they actually look their best, for menus, listings, delivery platforms and social.
Tourism and destination marketing
Shoreline, escarpment and village imagery for the operators, associations and municipalities marketing this region to visitors.
How it works
One booking, a full campaign set.
Every job is scoped to the property and the shot list you need, then quoted before booking.
Aerial and ground in one visit
The drone work and the ground work happen on the same booking, so the campaign set is consistent in light and season rather than stitched together from two shoots months apart. Most commercial photographers subcontract the aerial half or skip it.
Licensed for the use you need
Web, social, print and paid campaign use are scoped up front, so nothing gets held back after delivery.
Shot around the light
Golden hour and blue hour are scheduled into the booking. A patio at dusk and a patio at noon are two different sales tools.
Pete is accredited member, professional photographers of canada (ppoc), flies on a Transport Canada Basic Operations Pilot Certificate (RPAS), and carries $1,000,000 in liability insurance — the certificate and the coverage are what most venues and property managers ask for before a drone goes up on their site.
Why Pete
A property photographer who also shoots commercial.
There are good commercial photographers in this region. What's different here is the angle Pete comes at it from.
Drone included, not subcontracted
Aerial is the primary craft here, not an add-on bought in from someone else. Transport Canada certified and insured, so the flight is booked, scoped and shot by the same person doing the ground work.
Built on property and build work
Pete's commercial work comes out of photographing buildings, sites and land — so a venue, a clubhouse or a storefront gets shot the way a property gets shot: setting first, then the detail.
Accredited, and judged on it
PPOC accredited across seven categories with the Master of Photographic Arts designation, and a national judging record behind the fine art work. The eye that earns that is the eye pointed at your building.
The work
Commercial frames from around the bay.
Storefronts, patios, civic buildings and the aerial context that puts them in their setting.
Coverage
Commercial and tourism photography across the region.
Questions
Golf courses, resorts and clubs.
The venues around the bay sell a different property in every season, which changes how a shoot gets planned.
- What does a golf course shoot involve?
- Hole-by-hole aerials flown at the height where the routing reads, high enough to show the shape of the hole and low enough to keep bunkers, water and the green legible, plus clubhouse, grounds and event coverage from the ground. Flights are scheduled at the ends of the day when the course is quiet and the light rakes across the turf rather than flattening it.
- Why does resort and club work run across seasons instead of one visit?
- A four-season property is selling four different things. Winter campaigns need snow on the ground and the hills open; summer needs the course open and the trees in leaf; the fall set only exists for about three weeks in the valley. One shoot in August leaves you running the wrong imagery for most of the marketing year, and no amount of editing turns a summer frame into a winter one.
- What does a season-by-season booking look like?
- The shot list is agreed once: the holes, the buildings, the views and the guest spaces each campaign needs. Visits are then scheduled against the calendar you actually market on, such as fall colour, first full snow, spring opening and mid-summer. Each visit is scoped and quoted on its own, so nothing commits you to a full year up front.
- Can the drone fly while members are on the course?
- The aircraft has to stay more than 30 metres horizontally from anyone who is not part of the flight and below 400 feet above ground, so course flying is planned around tee times rather than through them. Early morning tends to be both the quiet window and the better light. Pete's Transport Canada certificate and his $1,000,000 in liability insurance go to the club before the shoot, which is usually what a club's own insurer asks to see.
- Where can we use the photos?
- Use is agreed in the quote rather than after delivery. Tell Pete where the images are going, whether that is the website, social, print collateral or a paid campaign, and that scope is written into what you book.
Who books this
Operators around the bay, town by town.
The businesses that need this are the ones selling a place to somebody who has not been there yet. That is commercial photography in Collingwood for the restaurants and storefronts along the main street and the harbour, shoreline and rental imagery in Wasaga Beach for the operators working the beach through the summer, and tourism photography in The Blue Mountains for the resorts, private clubs and golf courses on the hill.
Smaller, and no less deliberate: storefront photography in Thornbury along Bruce Street and the harbourfront, the galleries and studios of Clarksburg that gave the village its reputation, orchard and agricultural imagery behind Meaford, and main-street business photography in Creemore.
An operator with more than one address is a different brief again, because the sites are rarely near each other. Commercial work across Simcoe County is written for that case: an economy that sells visits at the Georgian Bay end and builds things at the southern one, covered as a planned route rather than as separate call-outs.
Keep reading
Other work for businesses around the bay.
Campaign coming up?
Tell Pete what you need the images to sell and when they have to be live. He'll come back with a plan and a quote.